With a background in photography, videography, and visual storytelling, I bring a unique perspective to web design. My approach blends design, strategy, and technology to create seamless digital experiences that elevate brands and connect with audiences.
Although my passion for art and design began in high school, I initially pursued a BSc in Accounting. Still, my creative drive never faded. Discovering design reignited that passion and showed me its power to help people and businesses communicate with impact. This led me to earn a Master’s degree in Visual Communication and Graphic Design.
Work Experience
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At Karpi Studio, I played a key role in end-to-end website projects for eco-tech, clean-tech, and sustainability-focused businesses. From initial strategy and UX planning to design execution and development oversight, I helped transform complex ideas into clear, engaging digital experiences. This experience strengthened my ability to lead projects that align brand storytelling with functional design and technical precision.
What I Do
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1/4
A deep dive into the brand, product, and technology ecosystem uncovers key insights laying the foundation for purposeful, results driven design.
Audience analysis
Design principles
Naming and nomenclature
Research and insights
2/4
Bold, distinctive identities are crafted to help brands connect meaningfully with their audiences visually, emotionally, and strategically.
Art direction
Brand guidelines
Design systems
Print & packaging design
3/4
Forward-thinking digital solutions are developed to align seamlessly with business goals and user needs, ensuring performance, scalability, and technical excellence.
Web development
eCommerce
CMS integration
API integration
4/4
Ideas are transformed into, interactive experiences that raise the standard for what digital can look like, feel like, and achieve.
Information architecture
Prototyping
User journey mapping
Web design
Clients
